Prior to founding Moore for Professionals Strategy + Marketing, Terry was the Chief Marketing Officer at a top Atlantic Canadian law firm and among the senior most professional services executives in Atlantic Canada dedicated to strategy, business development, and marketing. Over the last twenty years, she has held senior leadership roles with strategy as a core function supporting marketing and business development objectives. From the financial services to legal services industries, she has worked alongside client-facing colleagues, leadership teams and boards alike to plan and execute brand and business building strategies.

Beyond her corporate board interaction and reporting, Terry has been deeply involved in governance, evidenced by her roles on various not-for-profit and association boards, including Junior Achievement of Nova Scotia, the Nova Scotia Credit Union Charitable Foundation, and the Legal Marketing Association of Canada, to name a few.

She is a proud alum of Saint Mary’s University’s School of Business with a commitment to continuous learning underscored by her diverse educational pursuits, including programs at esteemed institutions like Queen’s University, University of Toronto - Rotman School of Management, and the Canadian Centre for Diversity and Inclusion. Terry embodies a relentless drive for professional growth and excellence. Her journey reflects a profound dedication to leadership, strategy, and diversity, making her a trusted advisor and mentor within the professional services landscape.

This blend of education and experience provides Terry with unique insight into the complex multi-stakeholder environment and an appreciation for what it takes to operate successfully within it. She believes in the power of a well thought out and executed strategy and is interested in working with clients who want to grow and develop their business or organization.